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About Me
- Gordon Pritchard (a.k.a. gordo)
- Formerly Print Quality Marketing Manager for eleven years at Creo/Kodak. Presented at print technical conferences, trained printers and buyers regarding print quality issues in Europe, N. America, and S.E. Asia. Articles published in trade journals, co-authored TAGA paper on halftone screening, authored BRIDG's guide to halftone screening. Previously Technical Director of Western Canada's largest commercial sheetfed shop. For several years Professor of Digital Graphic Design at Emily Carr University. Former Creative Director at McCann Ericksson Vancouver. Currently looking for opportunities related to the subjects covered in this blog. Contact me at: pritchardgordon @ gmail (dot) com.
Past Topics - but not every topic covered is listed here.
- AM/XM Screening (27)
- Color alignment (41)
- Color tolerancing (9)
- competition (35)
- DMaxx (1)
- dot gain (12)
- Dot Shapes (5)
- FM screening (21)
- GCR (10)
- Ghosts (2)
- grey balance (6)
- Grey Levels (1)
- Grrrrrrrrrrr (5)
- Halftone Screening (36)
- Hi-Fi color (5)
- Ink (14)
- ink saving (10)
- Ink Sequence (4)
- Investments (13)
- jpeg (3)
- Loupes (2)
- lpi/dpi (5)
- Metamerism (1)
- Misc. (44)
- Moiré (8)
- Optical Brightners (6)
- Pantone (11)
- Paper (3)
- Print 09 (8)
- print buyer (15)
- printing press (35)
- Profit (6)
- proofing (9)
- quality (99)
- RE:Print (11)
- Registration (3)
- Reseparation for ink saving (9)
- Rosettes (4)
- Scanning (4)
- Screen angles (5)
- SID (8)
- Spot color (11)
- Success (64)
- Supplied art (24)
- TVI (10)
- UCR (2)
- Vendors (10)
- Wayback View (35)
Copyright Gordon Pritchard All Rights Reserved
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I'd encourage users of 'industry-defined specifications' to update to the 'new SWOP' specs.
ReplyDeleteRemember also that "W" in SWOP stands for 'Web'. IMHO, the IDEAlliance G7 spec is better for offset sheetfed. FOGRA39 is also very close.
The IDEAlliance ISO Digital Control Strip is an excellent tool to quickly determine if proofs are accurate and consistent. I believe it was developed jointly by FOGRA and IDEAlliance. It's a free download from www.gracol.org.
the 3 options are weel explained however working to a standard in my experiance has pushed the quality of proofing / press up in terms of colour contrast and definition. Particularly the isocoated v2 standard has seen some good results and www.eci.org I would consider a first stop particularly for europeans
ReplyDeletethe 3 options are well explained however working to a standard has in my experiance always improved the quality in terms of colour contrast and discrimination, particularly with the implementation of the isocoated v2 standard. www.eci.org is a good 1st step
ReplyDelete