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About Me
- Gordon Pritchard (a.k.a. gordo)
- Formerly Print Quality Marketing Manager for eleven years at Creo/Kodak. Presented at print technical conferences, trained printers and buyers regarding print quality issues in Europe, N. America, and S.E. Asia. Articles published in trade journals, co-authored TAGA paper on halftone screening, authored BRIDG's guide to halftone screening. Previously Technical Director of Western Canada's largest commercial sheetfed shop. For several years Professor of Digital Graphic Design at Emily Carr University. Former Creative Director at McCann Ericksson Vancouver. Currently looking for opportunities related to the subjects covered in this blog. Contact me at: pritchardgordon @ gmail (dot) com.
Past Topics - but not every topic covered is listed here.
- AM/XM Screening (27)
- Color alignment (41)
- Color tolerancing (9)
- competition (35)
- DMaxx (1)
- dot gain (12)
- Dot Shapes (5)
- FM screening (21)
- GCR (10)
- Ghosts (2)
- grey balance (6)
- Grey Levels (1)
- Grrrrrrrrrrr (5)
- Halftone Screening (36)
- Hi-Fi color (5)
- Ink (14)
- ink saving (10)
- Ink Sequence (4)
- Investments (13)
- jpeg (3)
- Loupes (2)
- lpi/dpi (5)
- Metamerism (1)
- Misc. (44)
- Moiré (8)
- Optical Brightners (6)
- Pantone (11)
- Paper (3)
- Print 09 (8)
- print buyer (15)
- printing press (35)
- Profit (6)
- proofing (9)
- quality (99)
- RE:Print (11)
- Registration (3)
- Reseparation for ink saving (9)
- Rosettes (4)
- Scanning (4)
- Screen angles (5)
- SID (8)
- Spot color (11)
- Success (64)
- Supplied art (24)
- TVI (10)
- UCR (2)
- Vendors (10)
- Wayback View (35)
Copyright Gordon Pritchard All Rights Reserved
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Back in the Print Broker days, I did alot of work with Cedar Graphics. They were awesome in their attention to AA's. Job quoted as X. Bill came in as 2 or 3X because of legitimate AA'S. They were itemized and indisputable.
ReplyDeleteBoy did I learn to manage jobs a lot better, a lot faster, because I knew I was going to have a nasty conversation with my customer if I didn't.
When printer's eat the AA's they are actually doing no one a favor.
In tough times, some printers turn AAs into a sales method. I've heard more than one print sales manager say:
ReplyDelete"Low-ball the quote and we'll make it up on the alterations.
And there’s always alterations."