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About Me
- Gordon Pritchard (a.k.a. gordo)
- Formerly Print Quality Marketing Manager for eleven years at Creo/Kodak. Presented at print technical conferences, trained printers and buyers regarding print quality issues in Europe, N. America, and S.E. Asia. Articles published in trade journals, co-authored TAGA paper on halftone screening, authored BRIDG's guide to halftone screening. Previously Technical Director of Western Canada's largest commercial sheetfed shop. For several years Professor of Digital Graphic Design at Emily Carr University. Former Creative Director at McCann Ericksson Vancouver. Currently looking for opportunities related to the subjects covered in this blog. Contact me at: pritchardgordon @ gmail (dot) com.
Past Topics - but not every topic covered is listed here.
- AM/XM Screening (27)
- Color alignment (41)
- Color tolerancing (9)
- competition (35)
- DMaxx (1)
- dot gain (12)
- Dot Shapes (5)
- FM screening (21)
- GCR (10)
- Ghosts (2)
- grey balance (6)
- Grey Levels (1)
- Grrrrrrrrrrr (5)
- Halftone Screening (36)
- Hi-Fi color (5)
- Ink (14)
- ink saving (10)
- Ink Sequence (4)
- Investments (13)
- jpeg (3)
- Loupes (2)
- lpi/dpi (5)
- Metamerism (1)
- Misc. (44)
- Moiré (8)
- Optical Brightners (6)
- Pantone (11)
- Paper (3)
- Print 09 (8)
- print buyer (15)
- printing press (35)
- Profit (6)
- proofing (9)
- quality (99)
- RE:Print (11)
- Registration (3)
- Reseparation for ink saving (9)
- Rosettes (4)
- Scanning (4)
- Screen angles (5)
- SID (8)
- Spot color (11)
- Success (64)
- Supplied art (24)
- TVI (10)
- UCR (2)
- Vendors (10)
- Wayback View (35)
Copyright Gordon Pritchard All Rights Reserved
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Gordo-
ReplyDeleteGreat series of posts. I look forward to more.
I couldn't find an email to get to you, but I wanted to get this on your radar.
ttp://sellingprint.blogspot.com/2009/01/for-print-production-geeks-only.html
Thank you.
ReplyDeleteMy email is at the end of my "About Me" profile:
qualityinprint @ gmail (dot) com
Beautiful and simple. I might try it since we get certain customers in press checks that even though we hit the color of the proof at standard densities they want to job to look 'redder' or 'bluer'.
ReplyDeleteOne question/comment: Shouldn't we take into account the stability of the press with relation to ink film thickness. Running too high of an ink film may cause the press not to be able to hold stable density, or not?
Thank you.
ReplyDeleteYes, press stability is what the density vs ink film thickness chart is trying to show. It's also mentioned in Part 2. The typical target ink film thickness is 1 micron on the press sheet. Increasing the SIDs by 20 points results in an ink film thickness of 1.3 microns which is usually within the capability of most presses. A more important issue is increased drying times due to the thicker film of ink. As a result, printing at DMaxx is best suited to presses that have an aqueous coater or that run UV inks.