Saturday, September 12, 2009

Print '09 - Day 2

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2 comments:

  1. I thought the Kodak booth was really flashy but lacked physical substance. Most of the Chinese booths just didn't have any pizazz. I thought Agfa and Heidelberg both had very effective booths (no surprise) but the highlight booth to me was the PrintingForLess.com booth with the bigfoot footprint die-cuts spread throughout the show floor leading you to BIGFOOT! It attracted a lot of foot traffic to a trade-printer a type of booth many people don't intend visiting at the show.

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  2. The touchscreens that I tried at the Kodak booth seemed to show nothing but a bunch of product literature in PDF with an iPhone scrolling metaphor. Why Kodak imagines that this was an improvement over displaying actual equipment is more than I can understand.

    It's true that the Chinese exhibits were kind of humdrum, but there certainly were a lot of them, and if they'd been grouped together in a "Chinese pavilion," their collective presence would have been remarkable. Maybe the Chinese vendors should be thinking about this for Print '13...assuming that there's going to be a Print '13.

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