I thought the Kodak booth was really flashy but lacked physical substance. Most of the Chinese booths just didn't have any pizazz. I thought Agfa and Heidelberg both had very effective booths (no surprise) but the highlight booth to me was the PrintingForLess.com booth with the bigfoot footprint die-cuts spread throughout the show floor leading you to BIGFOOT! It attracted a lot of foot traffic to a trade-printer a type of booth many people don't intend visiting at the show.
The touchscreens that I tried at the Kodak booth seemed to show nothing but a bunch of product literature in PDF with an iPhone scrolling metaphor. Why Kodak imagines that this was an improvement over displaying actual equipment is more than I can understand.
It's true that the Chinese exhibits were kind of humdrum, but there certainly were a lot of them, and if they'd been grouped together in a "Chinese pavilion," their collective presence would have been remarkable. Maybe the Chinese vendors should be thinking about this for Print '13...assuming that there's going to be a Print '13.
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Formerly Print Quality Marketing Manager for eleven years at Creo/Kodak. Presented at print technical conferences, trained printers and buyers regarding print quality issues in Europe, N. America, and S.E. Asia. Articles published in trade journals, co-authored TAGA paper on halftone screening, authored BRIDG's guide to halftone screening. Previously Technical Director of Western Canada's largest commercial sheetfed shop. For several years Professor of Digital Graphic Design at Emily Carr University. Former Creative Director at McCann Ericksson Vancouver.
Currently looking for opportunities related to the subjects covered in this blog. Contact me at: pritchardgordon @ gmail (dot) com.
I thought the Kodak booth was really flashy but lacked physical substance. Most of the Chinese booths just didn't have any pizazz. I thought Agfa and Heidelberg both had very effective booths (no surprise) but the highlight booth to me was the PrintingForLess.com booth with the bigfoot footprint die-cuts spread throughout the show floor leading you to BIGFOOT! It attracted a lot of foot traffic to a trade-printer a type of booth many people don't intend visiting at the show.
ReplyDeleteThe touchscreens that I tried at the Kodak booth seemed to show nothing but a bunch of product literature in PDF with an iPhone scrolling metaphor. Why Kodak imagines that this was an improvement over displaying actual equipment is more than I can understand.
ReplyDeleteIt's true that the Chinese exhibits were kind of humdrum, but there certainly were a lot of them, and if they'd been grouped together in a "Chinese pavilion," their collective presence would have been remarkable. Maybe the Chinese vendors should be thinking about this for Print '13...assuming that there's going to be a Print '13.