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About Me
- Gordon Pritchard (a.k.a. gordo)
- Formerly Print Quality Marketing Manager for eleven years at Creo/Kodak. Presented at print technical conferences, trained printers and buyers regarding print quality issues in Europe, N. America, and S.E. Asia. Articles published in trade journals, co-authored TAGA paper on halftone screening, authored BRIDG's guide to halftone screening. Previously Technical Director of Western Canada's largest commercial sheetfed shop. For several years Professor of Digital Graphic Design at Emily Carr University. Former Creative Director at McCann Ericksson Vancouver. Currently looking for opportunities related to the subjects covered in this blog. Contact me at: pritchardgordon @ gmail (dot) com.
Past Topics - but not every topic covered is listed here.
- AM/XM Screening (27)
- Color alignment (41)
- Color tolerancing (9)
- competition (35)
- DMaxx (1)
- dot gain (12)
- Dot Shapes (5)
- FM screening (21)
- GCR (10)
- Ghosts (2)
- grey balance (6)
- Grey Levels (1)
- Grrrrrrrrrrr (5)
- Halftone Screening (36)
- Hi-Fi color (5)
- Ink (14)
- ink saving (10)
- Ink Sequence (4)
- Investments (13)
- jpeg (3)
- Loupes (2)
- lpi/dpi (5)
- Metamerism (1)
- Misc. (44)
- Moiré (8)
- Optical Brightners (6)
- Pantone (11)
- Paper (3)
- Print 09 (8)
- print buyer (15)
- printing press (35)
- Profit (6)
- proofing (9)
- quality (99)
- RE:Print (11)
- Registration (3)
- Reseparation for ink saving (9)
- Rosettes (4)
- Scanning (4)
- Screen angles (5)
- SID (8)
- Spot color (11)
- Success (64)
- Supplied art (24)
- TVI (10)
- UCR (2)
- Vendors (10)
- Wayback View (35)
Copyright Gordon Pritchard All Rights Reserved
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Whoever produces these books, deserves every imaginable print-industry award for innovation! A big thumbs up to the company who actioned this idea since it is competing with the enslaught of digital media readers. We are all still human, and there is nothing quite so human and organic as paper! Biodegradable! Demand for paper guarantees trees are planted and carbon that those trees soaked up is not lost when they are converted to paper!
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