Tuesday, July 19, 2011

Technical tips for creating brand colors - Part 2 of 2

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2 comments:

  1. I always thought that color discrimination for saturated oranges was bigger than for any other. Isn't this information applying for included desaturated (green) ones? Cheers,

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  2. @BrnLng

    This is a complex topic and useful information is hard to find.

    The reason that I said that "Humans have very good color discrimination for greens and much less for blues, reds, yellows, and purples" is based on biology. If you look at a chromaticity diagram or a plot of the spectral sensitivity of the eye you'll see how much larger the range of greens is. It's also alluded to in biology texts because primates like humans, apes, and monkeys need to be able to distinguish between different greens and yellows to ensure that leaf covered branches are alive and safe to climb on and whether fruit is ripe to eat. Greens from blue-green to yellow green are also the predominant colors in our original habitats - African jungle and savanna - which again would favor a need to discriminate between different greens.

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